DVP shares the results of the Médiamétrie panel commissioned for a large-scale study on the press market in France and Europe.
This study provides a snapshot, for the first half of 2025, of the appetite for and trust in press content among the French, particularly with regard to the content they encounter daily on search engines and social networks.
This work complements studies conducted abroad, which have been sorely lacking on a national scale in France.
While today 92% of French people report encountering press content when conducting a general information search, what will happen tomorrow when conversational search engines take over from what is now described as the “traditional” Search display of the early 2020s?
As figures show an unprecedented speed of adoption for new GenAI services—with 3 out of 5 French people stating as early as January that they had already used a GenAI service, and no less than 85% of those aged 15–24—it is no surprise that press publishers and news agencies are deeply concerned.
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